Marketing partners for your growing business |
The Guac
Meet Emma
With more than 25 years of marketing experience, Emma founded The Guac to give growing businesses access to strategic marketing expertise without the commitment and complexity of traditional agencies.
Today, she works with ambitious SMEs to create practical marketing strategies, manage campaigns and deliver activity that supports real business growth.
The Guac combines strategic thinking with hands-on delivery, helping businesses move forward with confidence.
Need marketing leadership without hiring?
Many growing businesses don't need a full-time Marketing Director.
They need someone who can provide strategic direction, challenge ideas, coordinate activity and keep marketing moving forward.
Our Fractional Marketing Director service gives businesses access to senior marketing expertise on a flexible basis.
Emma will help shape strategy, manage campaigns, support your team and ensure your marketing is aligned with your wider business goals, without the cost or commitment of a permanent hire. Whether you need support for one day a month or ongoing strategic guidance, we'll help you build a marketing function that supports your growth ambitions.
Fractional Marketing Director
Our Fractional Marketing Director service gives your business access to strategic marketing expertise on a flexible basis.
Content, Social & Creative
Creating content, managing social channels and producing creative assets that bring your marketing strategy to life, build engagement and keep your brand visible.
Marketing Strategy
Helping businesses make smarter marketing decisions through strategic planning, insight and clear direction.
Digital Growth
Helping customers find your business through SEO, PPC and website optimisation strategies designed to improve visibility and increase enquiries.
Campaign Management
From planning to delivery, we create and manage integrated marketing campaigns that build awareness, generate engagement and drive results.
Access to marketing expertise when you need it
Strategic marketing, campaign delivery and digital growth support for ambitious SMEs.
The Guac gives businesses access to experienced and flexible marketing expertise without the commitment of a traditional agency or full-time marketing team.
Just experienced marketing support when and where you need it.
Marketing support built around your business
Growing businesses need marketing support that works around their goals, resources and ambitions.
Some need strategic direction. Some need help delivering campaigns. Others simply need an experienced marketing partner they can rely on.
That's why we've built a flexible model that gives businesses access to the support they need, when they need it.
Key benefits:
Flexible support - No lengthy contracts or restrictive retainers.
Senior expertise - More than 24 years of marketing experience across brands, campaigns and growing businesses.
Strategic thinking - Practical advice that aligns marketing activity with commercial goals.
Focused on growth and delivery - Everything we do is designed to support your wider business objectives. Not just recommendations. We help make things happen.
Trusted by growing businesses
Westlands UK.
British grower of speciality produce
“We’ve been working with The Guac for over five years, and they’ve been an incredible part of how Westlands UK presents itself. Emma and Amy really understand our produce, our customers, and how to speak to both top chefs and everyday food lovers.
They handle everything from social media scheduling and content planning to blogs and email newsletters, and it’s all smart, consistent, and actually useful. The reporting they provide helps us see what’s working and where to focus next - it’s practical insight, not just numbers.
What stands out is how dependable and proactive they are. Over the years, they’ve consistently brought fresh ideas, adapted with our growth, and made sure we’re always ahead in our marketing. Simply put, they make a complex part of running Westlands UK feel seamless.”
Family run gym in Staffordshire
Fuse Active Gym
“It’s been great working with The Guac. One of the biggest things for us is time - we’re busy running the gym, so having someone guide us and build strategies has been a massive time-saver and has really helped us keep growing.
The way they’ve constructed our META and Google Ads has been excellent. We’ve had people come into the gym saying they’ve seen the ads and want to sign up, and the impact on our membership base alone has been really positive. Social media has been brilliant as well - the sheer quality of the content we’ve seen far outweighs anything we’ve done previously. We’re really grateful for all the work Amy and Emma have done.”
We work with ambitious businesses across multiple sectors, helping them navigate growth, improve visibility and deliver marketing activity that creates measurable impact.
From strategic planning and campaign management to content creation and digital growth, we become an extension of the teams we support.
Emita Polo.
Polo equipment retailer and manufacturer
"Working with The Guac has honestly been such a breath of fresh air for us at Emita Polo. Emma and Amy just get it. From day one, they understood our brand, our audience, and the slightly niche world of polo - which is no small thing.
They’ve taken care of everything from Blog Writing to TikToks and Reels, and make it all feel natural, fun, and totally on-brand. The video content in particular has been a game-changer for us - it feels like we’re showing up where our audience hangs out, without it feeling forced. A real highlight for us is seeing some of our videos going viral!
On top of that, the blogs and email newsletters have been spot on. Clear, engaging, and written in our voice. It’s made staying consistent so much easier, and we’ve definitely noticed stronger engagement since working together.
More than anything though, Emma and Amy are just brilliant to work with. They’re proactive, full of ideas, easy to talk to, and genuinely care about the business and its growth. It feels less like outsourcing marketing and more like having two trusted mates in your corner who really know what they’re doing."
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