For British Tomato Fortnight, we developed and delivered a content-led social campaign designed to celebrate the people, produce and passion behind Westlands UK’s British-grown tomatoes. Working as part of our wider marketing strategy, we planned, filmed, edited and produced a series of engaging reels that were shared across the two-week campaign in June. The content focused on raising awareness of British tomato growers, showcasing the incredible variety of tomatoes produced by Westlands, and highlighting the expertise, innovation and care that goes into growing them.

Through a mix of educational storytelling and grower insights, the campaign connected audiences with the journey from glasshouse to plate. By demonstrating why leading chefs choose Westlands’ British tomatoes, we created a series of authentic, visually engaging reels that celebrated the quality and versatility of British produce while strengthening awareness of the industry's contribution to UK food production.